Online Retailers Urged to Follow Calendar

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Online retailers that don't begin their back-to-school online marketing campaigns by Aug. 5 risk getting a failing grade this summer, according to MarketingExperiments.com and its online merchandising calendar.


The calendar can be viewed at http://www.marketingexperiments.com/pdf/Calendar.pdf.


The MarketingExperiments.com merchandising calendar guide outlines when promotions should begin year-round to help retailers make the most of seasonal sales. It also includes 11 key points to help vendors apply the calendar to their own marketing efforts.


The calendar shows that beginning back-to-school promotions and pay-per-click campaigns by the August deadline is pertinent for retailers looking to optimize natural buying trends online.


"Right now is when retailers should be planning to focus their online efforts toward back-to-school marketing campaigns because that is what consumers will be looking for at the beginning of August," Flint McGlaughlin, director of MEC Labs in Atlantic Beach, FL, said this week. "By planning ahead and using a calendar to map their marketing efforts throughout the year, retailers will be able to take advantage of natural buying trends and earn profits."


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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