Online Radio Listeners Tuned Into Advertisers

Share this article:
Seventy-nine percent of online radio listeners are likely to visit an advertiser on their favorite radio station and 60 percent have made a purchase from the advertiser they clicked on, according to the Arbitron NewMedia/Edison Media Research Internet Study. Online listeners spend almost 50 percent more time online than the average Internet user, averaging more than 11 hours each week on the Web. Almost two-thirds (62 percent) have visited a site they were exposed to while listening to Internet radio. The study was conducted via 2,000 telephone interviews. Arbitron/Edison Media Research is based in Columbia, MD.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.