October 21, 1998
Online Observer: Audience Size Growing
Companies who consistently advertise on the Web are seeing an increase in unique audience size, Web audience measurement firm NetRatings reported recently in its weekly Online Observer Report. The report cites the increase of Goto.com's unique audience reach of 24.9 percent from June to July along with its advertising increase from 155.76 million impressions to 237.6 million impressions for the same period.
The report also found the top 10 banner ads viewed for the month of September were: Goto.com; Deja News: Who's your favorite artist; Feed Magazine; Bonus Mail; Catalog Link: You don't have to go to great lengths; Verio; Catalog Link: Free Catalogs; Autoweb.com; Catalog Link: Gift ideas for the love of your life; and Deja News: What's your favorite TV show?