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 Online Marketing

Groupon to cut online marketing spending

October 07, 2011

Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7.
 

DMC panelist points to channel integration as key to campaign success

September 16, 2011

One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the former director of email and online fundraising for Barack Obama's 2008 presidential campaign, to be a duet about the power of social media compared to direct mail and other channels.
 

More than television

September 01, 2011

Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
.
 

Social channels deliver better ROI, study says

August 03, 2011

Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon.
 

Facebook Deals launches, but will it ultimately help Groupon?

April 26, 2011

Facebook became the latest participant in the daily deals marketplace on April 26, according to a company blog post. Deals are initially available to people in Atlanta, Dallas, San Diego San Francisco and Austin, Texas.
 

Translate social campaigns for multicultural markets

Liz Elting, cofounder and co-CEO, TransPerfect April 25, 2011

The question of whether or not to spend money on multicultural marketing budgets no longer holds much weight.
 

Another federal privacy bill introduced

April 13, 2011

It's been a banner week for privacy legislation. On the heels of Tuesday's introduction of a US Senate privacy 'bill of rights,' US Rep. Cliff Stearns (R-Fla.) unveiled prospective privacy legislation on Wednesday that would also require brands to tell customers what data they're tracking.
 

Kerry, McCain-sponsored privacy 'bill of rights' introduced in Senate

April 12, 2011

US Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced federal privacy legislation on April 12 that would require companies to provide consumers with opt-out mechanisms and to notify consumers of the collection and use of personally identifiable information (PII) both online and offline. However, the Commercial Privacy Bill of Rights Act of 2011 does not include a Do Not Track provision.
 

McCain, Kerry to introduce privacy 'bill of rights'

April 11, 2011

In the latest salvo of the hot-button information privacy issue, Sens. John McCain (R-Ariz.) and John Kerry (D-Mass.) said April 11 they will introduce a "bill of rights" intended to protect US citizens' personal information both off- and online.
 

Judge throws cold water on Google book project, possible new ad revenue stream

March 23, 2011

Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.
 

Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey

March 21, 2011

Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.
 

Eliminating the online fear factor

Steve Castro-Miller, president and CEO, Bold Software March 21, 2011

The frenzy surrounding online privacy and behaviorally-targeted online advertising brought me to the same conclusion FDR reached upon our entry into World War II: "The only thing we have to fear is fear itself."
 

Expect Facebook Login to be the next big data boost

Gerard Murphy, director of strategic partnerships, Conversen March 14, 2011

Business reply cards are ancient history, and although online registration forms made the data input process easier for both the marketer and the customer, look to Facebook for the next evolution in data capture.
 

Good news, bad news for marketers reading Do Not Track tea leaves

March 09, 2011

Marketers waiting with bated breath to see what will become of prospective Do Not Track legislation received both good and bad news this week.
 

VC firms not deterred by Do Not Track speculation: report

February 25, 2011

The very real possibility of federal Do Not Track regulation may have many marketers worried, but venture capitalists are still investing in online tracking and targeted advertising, according to a report in 'The Wall Street Journal.'
 

Your ads don't have to annoy consumers

February 22, 2011

You ever find yourself baffled by the ads that appear along the margins of a given web page? Because I'm the CRM reporter here at Direct Marketing News, I often run searches for CRM companies and products. Because of behavioral tracking, the almighty "Internet" knows this; so whenever I'm browsing a site, even if the site has nothing to do with CRM, I'll see advertisements for Salesforce Chatter.
 

Deal in 'black hat' tactics and risk Google's wrath

Brian Goffman, CEO, Optify February 18, 2011

Although it was JCPenney who recently made headlines for its involvement in "black hat" SEO, it is certainly not the only company to use these methods to drive website traffic
 

Cost-conscious small businesses turn to social, search marketing: survey

February 15, 2011

A growing number of local businesses, facing tight marketing budgets, are turning to search engine marketing and Facebook to promote themselves, according to a survey from MerchantCircle, a social networking site for local business owners.
 

DMA begins enforcement of industry self-regulation initiative

January 31, 2011

The Direct Marketing Association said January 31 that it will begin to enforce its online data collection self-regulatory program immediately. The announcement comes as various private companies are launching online consumer privacy initiatives.
 

Steuben's rebranding: shattering old methods and notions

January 26, 2011

The direct marketing game is a capricious beast. Think about the past 10 years: just as soon as you'd mastered that new email thingy, social networks popped up.
 

Online ad self-regulation group endorses 'Trusted Ads' platform

Alex Palmer January 20, 2011

Online advertising self-regulation group the Digital Advertising Alliance endorsed TRUSTe's "Trusted Ads" platform on January 20, prior to the service's rollout. It is the group's third approval of an online ad platform. Online security firm TRUSTe, which launched a pilot program last year, said it will roll out the ad platform after the DAA endorsement.
 

Buy.com launches Wine.com online store

January 05, 2011

Buy.com, an online retail marketplace, launched a wine store January 5 with fellow Internet retailer Wine.com. The partnership will allow Buy.com to offer about 1,500 new products.
 

What's ahead for search and social marketing

Brian Goffman, CEO and cofounder, Optify January 03, 2011

The online marketing space evolved rapidly in 2010, with significant developments in search and social media, as well as convergence between the two.
 

Ally Bank's CMO ignites rebranding

January 01, 2011

Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed.
 

Next year's online holiday strategy begins now

Zephrin Lasker, CEO, Pontiflex December 13, 2010

Retailers that started offering online discounts and promotions early are better positioned to grab consumers' attention as more of them shop online and earlier for the holidays.
 

Reliant launches microsite for better CRM

December 08, 2010

Reliant Energy recently launched a new community site in order to enhance its relationship with its customers.
 

Report: Retail ads perform worse than most other online ads

December 08, 2010

A new study by Dynamic Logic offers several tips for retail marketers on how to deliver effective holiday ads.
 

Lost on the World Wide Web

Uzair Dada, CEO, Iron Horse Interactive November 29, 2010

Browsing, searching, and even e-mail have become passé, replaced by consumption models like social networking sites and phone apps that allow users to get everything they need right where they are, right when they want it.
 

Why coupon brand Valpak added a daily deals service

Alex Palmer November 22, 2010

Coupon company Valpak recently launched ValpakDeals.com, a service that offers daily deals and local offers to shoppers. The online initiative highlights the company's multifaceted approach to marketing: local and national, and using direct mail, print, online and mobile to deliver its offers. Direct Connect spoke with Jay Loeffler, corporate strategy manager in Valpak's marketing department, about the coupon space for the holiday season and beyond.
 

British Airways promotes 'face time' for businesses in online contest

November 01, 2010

Airline's campaign connects with small businesses using real-life essays and videos.