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Online Marketing

Strategic Holdings buys e-commerce merchant Buzzskin

Frank Washkuch February 16, 2010

Strategic Holdings Group acquired Buzzskin, an online marketing and e-commerce company focused on men's grooming products, last week. Financial terms of the deal were not disclosed.

McDonald's runs Olympic-themed McNuggets sweepstakes

Dianna Dilworth February 12, 2010

McDonald's launched an Olympic-themed sweepstakes on February 12, promoting Chicken McNuggets by giving consumers a chance to win tickets to future games.

FTC, Visa, Better Business Bureau warn about deceptive Web marketing

Frank Washkuch December 21, 2009

The Federal Trade Commission, Visa and the Better Business Bureau are warning consumers about deceptively designed "negative option" Web marketing and e-mail offers.

How to market more effectively with video this holiday season

Melody King, VP of sales and marketing, Treepodia November 23, 2009

As you gear up for the lucrative holiday season, now's a good time to add product videos to your website. They can steer traffic away from the competition and improve your own site's stickiness. Videos do wonders for viral marketing. In addition, customers who view videos are shown to be 85% more likely to convert, according to our own research. So, how do you go about adding videos and ensuring they'll be effective?

Purdue Products, Think 360 promote laxative line to younger audience

Dianna Dilworth October 26, 2009

Integrated marketing agency Think 360 is working with pharmaceutical company Purdue Products on an effort promoting the Colace line of laxative products to a younger audience. The "Best Seats in the House" campaign, which runs through November 6, is a multichannel sweepstakes that consumers can enter to win Ticketmaster gift cards.

Wise gets smart with digital for new Cheez Doodles push

Dianna Dilworth October 23, 2009

Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.

UPS Store unveils 'Cardboard World' interactive microsite

Frank Washkuch October 15, 2009

The UPS Store launched an interactive microsite this week, extending its "Cardboard world" effort that promotes the outlet as a destination for services other than just shipping. The portal, found at cardboard.theupsstore.com, includes interactive games and a sweepstakes promotion. The goal for the site is to entertain consumers and to educate them about the company's business services, including its recently launched Web-based printing program.

CBS Interactive promotes industry position in business-to-business campaign

Dianna Dilworth October 14, 2009

CBS Interactive launched a business-to-business campaign this week to promote its media portfolio to advertising agencies and marketers. The effort, called "Only CBS Interactive," promotes CBS as one of the top 10 online media properties to the advertising industry.

Platt joins Catalyst Direct as chief digital officer

Dianna Dilworth October 12, 2009

Catalyst Direct appointed Peter Platt to the newly created position of chief digital officer, effective September 26. He is leading all of the agency's digital marketing initiatives, as well as working to acquire new business and grow existing accounts.

Zappos.com names Mullen creative AOR; online DM to stay in house

Chantal Todé September 25, 2009

As it strives to create a more holistic marketing plan for next year, Zappos.com has named Mullen its creative AOR, with responsibility for brand development, media buying and creative, including digital advertising. The agency will work closely with King Fish Media, Zappos.com's partner for offline direct marketing.

Adobe's Omniture buy signals plush times ahead for data industry

Mary Elizabeth Hurn September 17, 2009

Adobe's decision to acquire Omniture later this year signals a newfound prominence for Web analytics and measurement tools within the online marketing industry. The deal could also indicate that other firms in the measurement space will hear from suitors as more companies look to add analytic tools, according to industry experts.

Adobe to acquire Omniture

Mary Elizabeth Hurn September 16, 2009

Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15. As a result, Omniture's analytic software will be embedded in Adobe's content-creation tools. The companies will operate separately until the transaction closes, which is expected to take place in the fourth quarter.

Epsilon study: Online purchases up 8% in 2008

Carol Krol September 15, 2009

Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.

ABC gains five digital publishing members

Mary Elizabeth Hurn September 09, 2009

The Audit Bureau of Circulations (ABC), an organization that checks the print circulation, readership and Web site activity of media outlets, has added five companies involved in digital publishing initiatives to its roster. The new members include Bite Sized Candy, the creator of a soon-to-be-launched technology that makes magazines available via iTunes and readable on the iPhone and iPod Touch.

Web.com and Merchantcircle.com team up

August 19, 2009

Web.com, an online marketing company that caters to small businesses, and MerchantCircle.com, an online community of local business owners, announced the expansion of their existing partnership "to help improve the online visibility of local businesses," according to an announcement.

Military Advantage turns to Unica for customer insight

Lauren Bell August 05, 2009

Military Advantage, an online network serving the US military, veterans and their families, has implemented Unica Corp.'s NetInsight OnDemand Web analytics tool in a push to improve customer service and user engagement.

WhittmanHart to aid in 'I love NY' revamp

Lauren Bell August 03, 2009

WhittmanHart has been tapped to assist Saatchi & Saatchi with its revamp of New York State's ILoveNY.com tourism Web site. Saatchi and Saatchi has been working with the New York State Department of Economic Development on its "I love NY" campaign since 2007. The site revamp will add a trip planner, social media, search capabilities and other interactive features.

EBay to promote top-rated sellers

Carol Krol July 27, 2009

EBay announced it will launch a program to promote its top rated sellers this October. The e-commerce giant is planning the launch to coincide with the upcoming holiday shopping season. EBay sellers who deliver the highest level of customer service, as rated by buyers, will be promoted with a special "eBay Top-Rated Seller" badge, receive 20% discounts on their final value fees, and be elevated in search, eBay said. Buyers will be able to more easily identify sellers that consistently deliver the highest level of customer satisfaction.

Paste Web promo hopes for Harry Potter magic

Lauren Bell July 16, 2009

Gevalia to extend engagement push with new site

Lauren Bell July 09, 2009

Gevalia Kaffe will push forward with a lengthy branding and loyalty effort when it launches a revamped Web site and social media efforts in August. The mail order coffee company is introducing its new site — designed by its online agency RazorFish — in August. As part of an effort to improve customer interactions and engagement, the new site will allow customers to design their own coffee delivery programs.

CMOs slash marketing budgets in 2009, direct mail takes hit

Carol Krol July 07, 2009

Seventy-one percent of global CMOs reported 2009 marketing budgets are lower than budgets they had in 2008, and more than half (51%) have reported cuts of 20% or more, according to Forrester Research in its "Marketing Budgets Suffer Significant Cuts" report released July 7.

Sonny's Bar-B-Q taps Engauge to invigorate brand, boost online presence

Lauren Bell July 02, 2009

Sonny's Real Pit Bar-B-Q has signed Engauge as its new agency of record, replacing seven-year incumbent AdPartners Inc.

Bausch & Lomb eyes 25- to 34-year-olds with multimillion dollar online push

Carol Krol June 26, 2009

Bausch & Lomb announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.