The clothing and accessories brand uses customer behavior data to connect its marketing across channels.
With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.
The baby care brand targeted it search marketing efforts to top search listings and boost sales.
And you thought you never needed to check on the speed of your site, buy a $5 theme song, or demonstrate how to fold your direct mail piece in a video.
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users.
Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.
Digital marketing: If you want it done right, do it yourself.
Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid.
B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."
MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.
In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.
The media firm MagnaGlobal has projected that by 2013, ad revenue from online direct marketing will for the first time surpass direct mail. With more marketers and consumers embracing digital channels, how can direct mail hold its own as an effective marketing medium?
Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7.
One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the former director of email and online fundraising for Barack Obama's 2008 presidential campaign, to be a duet about the power of social media compared to direct mail and other channels.
Marketers are integrating their DRTV strategies with online tactics to grow consumer response and improve measurement capabilities .
Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon.
Facebook became the latest participant in the daily deals marketplace on April 26, according to a company blog post. Deals are initially available to people in Atlanta, Dallas, San Diego San Francisco and Austin, Texas.
The question of whether or not to spend money on multicultural marketing budgets no longer holds much weight.
It's been a banner week for privacy legislation. On the heels of Tuesday's introduction of a US Senate privacy 'bill of rights,' US Rep. Cliff Stearns (R-Fla.) unveiled prospective privacy legislation on Wednesday that would also require brands to tell customers what data they're tracking.
US Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced federal privacy legislation on April 12 that would require companies to provide consumers with opt-out mechanisms and to notify consumers of the collection and use of personally identifiable information (PII) both online and offline. However, the Commercial Privacy Bill of Rights Act of 2011 does not include a Do Not Track provision.
In the latest salvo of the hot-button information privacy issue, Sens. John McCain (R-Ariz.) and John Kerry (D-Mass.) said April 11 they will introduce a "bill of rights" intended to protect US citizens' personal information both off- and online.
Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.
Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.
The frenzy surrounding online privacy and behaviorally-targeted online advertising brought me to the same conclusion FDR reached upon our entry into World War II: "The only thing we have to fear is fear itself."
Business reply cards are ancient history, and although online registration forms made the data input process easier for both the marketer and the customer, look to Facebook for the next evolution in data capture.
Marketers waiting with bated breath to see what will become of prospective Do Not Track legislation received both good and bad news this week.
The very real possibility of federal Do Not Track regulation may have many marketers worried, but venture capitalists are still investing in online tracking and targeted advertising, according to a report in 'The Wall Street Journal.'
You ever find yourself baffled by the ads that appear along the margins of a given web page? Because I'm the CRM reporter here at Direct Marketing News, I often run searches for CRM companies and products. Because of behavioral tracking, the almighty "Internet" knows this; so whenever I'm browsing a site, even if the site has nothing to do with CRM, I'll see advertisements for Salesforce Chatter.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...