Online Marketing

Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

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With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

4moms Swings to the Top of Product Searches

4moms Swings to the Top of Product Searches

The baby care brand targeted it search marketing efforts to top search listings and boost sales.

7 Tricks From 7 Online Magicians

7 Tricks From 7 Online Magicians

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And you thought you never needed to check on the speed of your site, buy a $5 theme song, or demonstrate how to fold your direct mail piece in a video.

5 Myths of Behavioral Targeting

5 Myths of Behavioral Targeting

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Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.

Data and the State of Email Marketing

Data and the State of Email Marketing

The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.

Is There a Higher Chance You'll Survive a Plane Crash or Click a Banner Ad?

Is There a Higher Chance You'll Survive a Plane Crash or Click a Banner Ad?

The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users.

[Marketing] Noise Annoys

[Marketing] Noise Annoys

Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.

Infographic: I get by with(out) a little help from my friends

Infographic: I get by with(out) a little help from my friends

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Digital marketing: If you want it done right, do it yourself.

Even SMBs need competitive intelligence

Even SMBs need competitive intelligence

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Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid.

Infographic: SEO top priority for B2B and B2C marketers

Infographic: SEO top priority for B2B and B2C marketers

B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

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MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.

Marketers combat declining engagement

Marketers combat declining engagement

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In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.

Marketers sound off: Direct mail continues to make an impact in marketing mix

The media firm MagnaGlobal has projected that by 2013, ad revenue from online direct marketing will for the first time surpass direct mail. With more marketers and consumers embracing digital channels, how can direct mail hold its own as an effective marketing medium?

Groupon to cut online marketing spending

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Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7.

DMC panelist points to channel integration as key to campaign success

DMC panelist points to channel integration as key to campaign success

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One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the former director of email and online fundraising for Barack Obama's 2008 presidential campaign, to be a duet about the power of social media compared to direct mail and other channels.

More than television

More than television

Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
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Social channels deliver better ROI, study says

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Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon.

Facebook Deals launches, but will it ultimately help Groupon?

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Facebook became the latest participant in the daily deals marketplace on April 26, according to a company blog post. Deals are initially available to people in Atlanta, Dallas, San Diego San Francisco and Austin, Texas.

Translate social campaigns for multicultural markets

The question of whether or not to spend money on multicultural marketing budgets no longer holds much weight.

Another federal privacy bill introduced

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It's been a banner week for privacy legislation. On the heels of Tuesday's introduction of a US Senate privacy 'bill of rights,' US Rep. Cliff Stearns (R-Fla.) unveiled prospective privacy legislation on Wednesday that would also require brands to tell customers what data they're tracking.

Kerry, McCain-sponsored privacy 'bill of rights' introduced in Senate

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US Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced federal privacy legislation on April 12 that would require companies to provide consumers with opt-out mechanisms and to notify consumers of the collection and use of personally identifiable information (PII) both online and offline. However, the Commercial Privacy Bill of Rights Act of 2011 does not include a Do Not Track provision.

McCain, Kerry to introduce privacy 'bill of rights'

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In the latest salvo of the hot-button information privacy issue, Sens. John McCain (R-Ariz.) and John Kerry (D-Mass.) said April 11 they will introduce a "bill of rights" intended to protect US citizens' personal information both off- and online.

Judge throws cold water on Google book project, possible new ad revenue stream

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Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.

Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey

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Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.

Eliminating the online fear factor

The frenzy surrounding online privacy and behaviorally-targeted online advertising brought me to the same conclusion FDR reached upon our entry into World War II: "The only thing we have to fear is fear itself."

Expect Facebook Login to be the next big data boost

Expect Facebook Login to be the next big data boost

Business reply cards are ancient history, and although online registration forms made the data input process easier for both the marketer and the customer, look to Facebook for the next evolution in data capture.

Good news, bad news for marketers reading Do Not Track tea leaves

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Marketers waiting with bated breath to see what will become of prospective Do Not Track legislation received both good and bad news this week.

VC firms not deterred by Do Not Track speculation: report

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The very real possibility of federal Do Not Track regulation may have many marketers worried, but venture capitalists are still investing in online tracking and targeted advertising, according to a report in 'The Wall Street Journal.'

Your ads don't have to annoy consumers

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You ever find yourself baffled by the ads that appear along the margins of a given web page? Because I'm the CRM reporter here at Direct Marketing News, I often run searches for CRM companies and products. Because of behavioral tracking, the almighty "Internet" knows this; so whenever I'm browsing a site, even if the site has nothing to do with CRM, I'll see advertisements for Salesforce Chatter.

Deal in 'black hat' tactics and risk Google's wrath

Deal in 'black hat' tactics and risk Google's wrath

Although it was JCPenney who recently made headlines for its involvement in "black hat" SEO, it is certainly not the only company to use these methods to drive website traffic

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