The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users.
Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.
Digital marketing: If you want it done right, do it yourself.
Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid.
B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."
MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.
In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.
Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7.
One would expect a panel comprised of Paull Young, director of digital at charity:water, and Stephen Geer, the former director of email and online fundraising for Barack Obama's 2008 presidential campaign, to be a duet about the power of social media compared to direct mail and other channels.
Marketers are integrating their DRTV strategies with online tactics to grow consumer response and improve measurement capabilities .
Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon.
Facebook became the latest participant in the daily deals marketplace on April 26, according to a company blog post. Deals are initially available to people in Atlanta, Dallas, San Diego San Francisco and Austin, Texas.
The question of whether or not to spend money on multicultural marketing budgets no longer holds much weight.
It's been a banner week for privacy legislation. On the heels of Tuesday's introduction of a US Senate privacy 'bill of rights,' US Rep. Cliff Stearns (R-Fla.) unveiled prospective privacy legislation on Wednesday that would also require brands to tell customers what data they're tracking.
US Sens. John Kerry (D-Mass.) and John McCain (R-Ariz.) introduced federal privacy legislation on April 12 that would require companies to provide consumers with opt-out mechanisms and to notify consumers of the collection and use of personally identifiable information (PII) both online and offline. However, the Commercial Privacy Bill of Rights Act of 2011 does not include a Do Not Track provision.
In the latest salvo of the hot-button information privacy issue, Sens. John McCain (R-Ariz.) and John Kerry (D-Mass.) said April 11 they will introduce a "bill of rights" intended to protect US citizens' personal information both off- and online.
Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.
Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.
The frenzy surrounding online privacy and behaviorally-targeted online advertising brought me to the same conclusion FDR reached upon our entry into World War II: "The only thing we have to fear is fear itself."
Business reply cards are ancient history, and although online registration forms made the data input process easier for both the marketer and the customer, look to Facebook for the next evolution in data capture.
Marketers waiting with bated breath to see what will become of prospective Do Not Track legislation received both good and bad news this week.
The very real possibility of federal Do Not Track regulation may have many marketers worried, but venture capitalists are still investing in online tracking and targeted advertising, according to a report in 'The Wall Street Journal.'
You ever find yourself baffled by the ads that appear along the margins of a given web page? Because I'm the CRM reporter here at Direct Marketing News, I often run searches for CRM companies and products. Because of behavioral tracking, the almighty "Internet" knows this; so whenever I'm browsing a site, even if the site has nothing to do with CRM, I'll see advertisements for Salesforce Chatter.
Although it was JCPenney who recently made headlines for its involvement in "black hat" SEO, it is certainly not the only company to use these methods to drive website traffic
A growing number of local businesses, facing tight marketing budgets, are turning to search engine marketing and Facebook to promote themselves, according to a survey from MerchantCircle, a social networking site for local business owners.
The Direct Marketing Association said January 31 that it will begin to enforce its online data collection self-regulatory program immediately. The announcement comes as various private companies are launching online consumer privacy initiatives.
The direct marketing game is a capricious beast. Think about the past 10 years: just as soon as you'd mastered that new email thingy, social networks popped up.
Online advertising self-regulation group the Digital Advertising Alliance endorsed TRUSTe's "Trusted Ads" platform on January 20, prior to the service's rollout. It is the group's third approval of an online ad platform. Online security firm TRUSTe, which launched a pilot program last year, said it will roll out the ad platform after the DAA endorsement.
Buy.com, an online retail marketplace, launched a wine store January 5 with fellow Internet retailer Wine.com. The partnership will allow Buy.com to offer about 1,500 new products.
The online marketing space evolved rapidly in 2010, with significant developments in search and social media, as well as convergence between the two.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.