Online Homes Will Grow to 102 Million

Share this article:
Market research firm International Data Corp. (IDC), Framingham, MA, and Web demographic research firm RelevantKnowledge, Atlanta, recently projected the number of home Web users will grow from 30 million to 102 million by 2002.


The two firms' first quarterly Web trend report showed that the percentage of home users who buy online will increase from 36 percent to 50 percent. Other findings revealed that 56 percent of the Web audience is male, with men ages 18-34 being the most highly represented age, and nearly a quarter of visitors to commerce sites have incomes above $75,000.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.