January 04, 2000
Online Holiday Shoppers Bought Early
Two studies of the just completed holiday shopping season released yesterday indicated that many online shoppers ordered well in advance and stuck with large, proven e-commerce sites. Internet research firm PC Data Online, Reston, VA, said that online shoppers spent $1.2 billion from Dec. 6-12, but only spent $495 million during the week of Christmas. PC Data Online said such Internet sales mirrored the holiday patterns of brick-and-mortar businesses.
Online research firm Media Metrix Inc., New York, rated Amazon.com, Seattle, as the most visited e-commerce site for the period with more than 5.6 million unique visitors. Ebay.com, Etoys.com, Barnesandnoble.com, and Toyrus.com rounded out the top five, according to Media Metrix.