Online Holiday Shoppers Bought Early, Studies Say

Share this article:
Many online shoppers ordered well in advance of the holiday shopping season and stuck with large, proven e-commerce sites, according to two studies released Monday.


Internet research firm PC Data Online, Reston, VA, said that online shoppers spent $1.2 billion from Dec. 6-12, but spent only $495 million during the week of Christmas. PC Data said such Internet sales mirrored the holiday patterns of brick-and-mortar businesses.


Toys were bought online more than any other item during the first three weeks of the holiday season, but dropped to third, behind computer software and music during Christmas week. The only items that saw an actual increase in sales from Dec. 20-26 were food and groceries, PC Data said.


Online research firm Media Metrix Inc., New York, rated Amazon.com, Seattle, as the most visited e-commerce site for the period with more than 5.6 million unique visitors. Ebay.com, Etoys.com, Barnesandnoble.com and Toyrus.com rounded out the top five, according to Media Metrix.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.