Online Holiday Shoppers Bought Early, Studies Say

Share this article:
Many online shoppers ordered well in advance of the holiday shopping season and stuck with large, proven e-commerce sites, according to two studies released Monday.


Internet research firm PC Data Online, Reston, VA, said that online shoppers spent $1.2 billion from Dec. 6-12, but spent only $495 million during the week of Christmas. PC Data said such Internet sales mirrored the holiday patterns of brick-and-mortar businesses.


Toys were bought online more than any other item during the first three weeks of the holiday season, but dropped to third, behind computer software and music during Christmas week. The only items that saw an actual increase in sales from Dec. 20-26 were food and groceries, PC Data said.


Online research firm Media Metrix Inc., New York, rated Amazon.com, Seattle, as the most visited e-commerce site for the period with more than 5.6 million unique visitors. Ebay.com, Etoys.com, Barnesandnoble.com and Toyrus.com rounded out the top five, according to Media Metrix.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.