Online health check

Share this article:

Five best practices for marketing healthcare services online

1. Do not serve ads that relate to specific diseases that consumers are

searching for

2. Consumers are looking for information, so provide links to Web sites

with helpful information

3. Let healthcare searchers send questions directly to doctors and healthcare

professionals

4. Provide social networking tools where consumers can connect with

one another

5. For better CRM, include healthy living tips along with ads for products to help

consumers know that you care about their health

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.