Online health check

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Five best practices for marketing healthcare services online

1. Do not serve ads that relate to specific diseases that consumers are

searching for

2. Consumers are looking for information, so provide links to Web sites

with helpful information

3. Let healthcare searchers send questions directly to doctors and healthcare

professionals

4. Provide social networking tools where consumers can connect with

one another

5. For better CRM, include healthy living tips along with ads for products to help

consumers know that you care about their health

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