Online Games Trail Only Board Games in Popularity

Share this article:

A recent study claims that online gaming is the second most popular way to play games nationwide after board games. Online gaming is ahead of packaged software games, playing along with TV game shows and mobile games.

The recent survey of 1,000 U.S. adults was conducted by market researcher Synovate for gaming destination Uproar , a property of Vendare Media.

The category of Board games was chosen by 39.8 percent of respondents as "most rewarding," whereas 23.6 percent chose online games. Only 3 percent said mobile devices was their favorite way to play.

Additional findings indicate that women were half as likely as men to enjoy packaged software games (12 percent versus 25 percent), and more likely to prefer both online games (26 percent versus 22 percent) and TV game shows (17 percent versus 13 percent).

Men are twice as likely as women to find mobile gaming most rewarding (4 percent versus 2 percent).

Full-time workers were nearly twice as likely as the self-employed to enjoy online gaming (27 percent versus 16 percent), and more than four times as likely to enjoy mobile gaming (4 percent versus 1 percent).

The survey was given through an e-mail invitation for visitors to Uproar site. The network averages about 1 million unique visitors a month and two out of three are women, according to the company.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.