As budget-conscious consumers continue to do more price-comparison shopping online, it's more important than ever to make sure customers can find you online when they search, as well as make sure they see the results you want. Five search experts offer ways to improve your SEO.

So, you've spent a lot of time and resources building a killer Web site; one that you know is attracting a lot of visitors every day. But there is just one problem: you have no idea who is coming to your site and clicking around. The Web is a great tool for casting a wide net and reaching millions of potential customers, and with a few simple tweaks to your site, you can take the anonymity out of the equation.

The pizza power-player discusses his transition from agency exec to client marketer and the best parts of the job -- besides free toppings

Mark Levien, executive director of digital at Fox Home entertainment, and Dea Lawrence, PointRoll's West Coast VP, joined DMNews for a conference call to discuss the strategy behind the campaign and how the companies worked together to reach consumers.

Everyday, more consumers are purchasing Internet-enabled handsets, so having your brand available on the mobile Web has become essential. So how can you optimize your presence in this quickly emerging channel? Five experts offer tips on how to beef up your mobile Web offering.

Smart direct mailers should always look for ways to cut costs. But in today's economic climate, cutting costs is a must. Paper, postage, and printing are all on the rise. Prospects have become more choosy about responding to offers. And marketing departments are being asked to tighten their belts and stretch their dollars.

Social media marketing fully emerged in 2008 as a "buzz" channel in marketing. Marketers have worked tirelessly to find the best ways to reach consumers while they interact with each other on myriad social networks, blogs and other online forums.

Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job

DMNews asked five top agency executives what they wish marketers knew about working with a direct or digital agency - that they typically don't.

In an effort to cut costs, your CMO has reduced pay-per-click (PPC) marketing budgets (despite it getting the best ROI of any tactic), yet still expects to maintain sales levels. What's a savvy online marketer to do?