As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.

Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.

The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.

Twitter is everywhere and chock-full of consumers - so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips

Local search offers all the accountability and potential for delivering high ROI that make SEM such an attractive channel for marketers, and can help businesses geo-target as well. OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door.

David Zemke, director of product marketing at mobile game publisher GLU, and Brennan Hayden, VP at interactive agency WDA, discuss the strategy behind GLU's "The Price is Right" mobile game campaign.

Four experts serve up their best tips for getting readers to share your e-mails

Copywriter Dean Rieck explains why an online business should not limit its marketing initiatives to online-only and how an online business can reap the benefits of a direct mail campaign.

Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together.

There are lots of choices when it comes to implementing insert media programs, especially as more marketers choose this channel for its affordable yet high-exposure options. Two insert media experts share their thoughts on what you should and shouldn't do if you want to see success with inserts.