Online Exclusive: Microsoft Strikes Back

Share this article:
It seems that software giant Microsoft has officially joined the online communications race with its purchase of Teleo, a VoIP (Voice over Internet Protocol) software and services provider.


Search engine leader Google introduced Google Talk the previous week, and many suspect that Microsoft's recent purchase is a counterattack to the procession of Google's online reign.


Teleo has been placed under Microsoft's MSN umbrella, likely to be used with MSN applications such as MSN Messenger, which currently supports PC to PC calling but not PC to phone as Teleo's VoIP would allow it to do. The product possibly could be integrated with other Microsoft applications such as Outlook, allowing users to make a PC-to-phone call simply by clicking on a phone number in their address books or in an e-mail.


The Teleo acquisition could even help Microsoft's Internet Explorer -- the leading Internet browser -- defend its dominant position against the increasingly popular Mozilla Firefox browser, which many critics and users claim is more secure than IE. Teleo's VoIP technology combined with IE's online clout might boost the browser's credibility, in addition to offering added features.


The world of Internet communications is heating up. It will be interesting to see what Yahoo's next move will be after Google and MSN have thrown down the gauntlet. The effect on the use and popularity of their (Google, Yahoo, MSN) proprietary search engines no doubt will be a result of not only which has the largest number of pages indexed or delivers the best search relevancy, but also who offers the better branded and most publicized services overall.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.