Online exclusive: Efficient Frontier's David Karnstedt

Share this article:
Online exclusive: Efficient Frontier's David Karnstedt
Online exclusive: Efficient Frontier's David Karnstedt

It's no surprise that search efforts are increasing in a down economy, but David Karnstedt, who last week was named president and CEO of search agency Efficient Frontier, says today he's seeing an increased emphasis in natural search optimization.

“Marketers are getting sophisticated enough that they're starting to understand where they're hitting their limits in terms of ROI in paid search,” he said. “We're seeing more and more customers coming to us and evaluating how to improve SEO activities.”

Previously, Karnstedt was executive-in-residence of Redpoint Ventures, and prior to that, he was SVP of North American sales at Yahoo.

He also sees mobile still in the experimental stage but thinks it's growing as a sector and will continue to grow as the influence of smart phones increases.

Listen to more from DMNews' podcast interview with Karnstedt, in which he speaks about incorporating social media into search as well as his plans for Efficient Frontier.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.