Just because your ad's in-screen doesn't mean your ad's been seen—a viewability nursery rhyme for the marketer set.
The Greek yogurt brand looks to distance itself from competitors with a social-focused marketing campaign.
A new online display ad service for B2B marketers uses a list of 1.5 billion corporate IP addresses to aim targeted messages directly at specific prospects.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.