Just because your ad's in-screen doesn't mean your ad's been seen—a viewability nursery rhyme for the marketer set.
The Greek yogurt brand looks to distance itself from competitors with a social-focused marketing campaign.
A new online display ad service for B2B marketers uses a list of 1.5 billion corporate IP addresses to aim targeted messages directly at specific prospects.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.