Direct Line Blog

Online display ads are looking good

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A great Wall Street Journal article today about what we've covered recently (check out a "Conference Call" with PointRoll and Fox Home Entertainment that ran back in February) in terms of companies offering marketers new ways to make their display ad creative look great and pop out. The article points out that display ad spending is expected to decline by 4.6% (eMarketer), even though online ad spending is expected to rise by nearly the same amount. Perhaps these rich media efforts can help stem the tide?
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