Online display ads are looking good

Share this article:
A great Wall Street Journal article today about what we've covered recently (check out a "Conference Call" with PointRoll and Fox Home Entertainment that ran back in February) in terms of companies offering marketers new ways to make their display ad creative look great and pop out. The article points out that display ad spending is expected to decline by 4.6% (eMarketer), even though online ad spending is expected to rise by nearly the same amount. Perhaps these rich media efforts can help stem the tide?
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...