Online Display Ad Spending Grows 12.6 Percent
Spending for online display ads grew 12.6 percent in the first half of this year, a new report from Nielsen Monitor-Plus said yesterday.The increase is more than double the 5.7 percent growth in overall ad spending across different media.
According to Nielsen Monitor-Plus, America Online outspent other Internet service providers on national television advertising for the first six months of 2005. AOL spent $153 million on major networks, cable syndication and spot TV to publicize its virus safety and security measures.
PeoplePC was the No. 2 ISP spender after AOL, using $97 million to push its $10.95-a-month dial-up service on TV.
