Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part of your strategy.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts.
Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon.
Allure magazine has relaunched its website to include e-commerce features. The beauty publication partnered with e-commerce company Quidsi to add access to 2,200 products to the site.
ShopRunner, a members-only shopping website, and Domino's Pizza launched an online sweepstakes April 5 to recruit new ShopRunner members and to entice Domino's customers to order online. Consumers can sign up online for a free 30-day ShopRunner trial membership to become eligible for the sweepstakes, which will run through April 25.
Web.com, an online marketing company that caters to small businesses, and MerchantCircle.com, an online community of local business owners, announced the expansion of their existing partnership "to help improve the online visibility of local businesses," according to an announcement.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.