Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part of your strategy.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts.
Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon.
Allure magazine has relaunched its website to include e-commerce features. The beauty publication partnered with e-commerce company Quidsi to add access to 2,200 products to the site.
ShopRunner, a members-only shopping website, and Domino's Pizza launched an online sweepstakes April 5 to recruit new ShopRunner members and to entice Domino's customers to order online. Consumers can sign up online for a free 30-day ShopRunner trial membership to become eligible for the sweepstakes, which will run through April 25.
Web.com, an online marketing company that caters to small businesses, and MerchantCircle.com, an online community of local business owners, announced the expansion of their existing partnership "to help improve the online visibility of local businesses," according to an announcement.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...