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 Online Community

Plug-ins: social Marketing

January 01, 2012

Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts.
 

Social channels deliver better ROI, study says

August 03, 2011

Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon.
 

'Allure' adds e-commerce functionality to its website

July 27, 2011

Allure magazine has relaunched its website to include e-commerce features. The beauty publication partnered with e-commerce company Quidsi to add access to 2,200 products to the site.
 

ShopRunner, Domino's partner on sweepstakes

April 06, 2011

ShopRunner, a members-only shopping website, and Domino's Pizza launched an online sweepstakes April 5 to recruit new ShopRunner members and to entice Domino's customers to order online. Consumers can sign up online for a free 30-day ShopRunner trial membership to become eligible for the sweepstakes, which will run through April 25.
 

Web.com and Merchantcircle.com team up

August 19, 2009

Web.com, an online marketing company that caters to small businesses, and MerchantCircle.com, an online community of local business owners, announced the expansion of their existing partnership "to help improve the online visibility of local businesses," according to an announcement.