Online Clothing Shoppers Like Pre-Web Brands

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E-business research company ActivMedia Research, Peterborough, NH, announced yesterday that Internet shoppers were loyal to clothing brands they first bought offline.


According to the report, which can be purchased by the company for $1,295 at www. Activmediaresearch.com, many big clothing retailers experienced significant e-business growth last year. The study backed its findings with reported increases in sales for such traditional offline powerhouses like JC Penney, whose Internet reportings were up 398 percent from 1998.

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