Online Catalogs on the Rise

Share this article:
The number of online catalogs grew from 6,147 to 7,440 in the past year, according to the 2005 edition of the National Directory of Catalogs, released yesterday.


The directory includes information on approximately 11,000 business and consumer mail-order catalogs in North America. Of those, 3,805 catalogs are available only in print form, down from 5,169 last year. There are 6,668 catalogs available online and in print form, and 772 that are available only online, up from 648 last year.


Of the 234 subject categories in the directory, automotive experienced the most growth, from 387 to 521 catalogs. The largest catalog categories are books, with 1,045 catalogs, and apparel/accessories, with 768.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.