Online Behaviorial Tracking Self-Regulatory Progra

On the issue of online privacy, where do industry and government agree?

On the issue of online privacy, where do industry and government agree?

Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.

Self-regulatory programs in hot seat over effectiveness

Self-regulatory programs in hot seat over effectiveness

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Academic research released last month has prompted more doubt about the effectiveness of online behavioral tracking self-regulatory programs, which lawmakers and consumer privacy advocates had already decried as subpar.

Consumers unaware of industry self-regulatory program: survey

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Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...