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Dangers of misguided tags in retargeting program

Putting aside the entire consumer privacy debate - if that's possible - there are more 'insider baseball' dangers in display retargeting, chiefly that most brands are almost certainly bidding against themselves for inventory.

EBay to promote top-rated sellers

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EBay announced it will launch a program to promote its top rated sellers this October. The e-commerce giant is planning the launch to coincide with the upcoming holiday shopping season. EBay sellers who deliver the highest level of customer service, as rated by buyers, will be promoted with a special "eBay Top-Rated Seller" badge, receive 20% discounts on their final value fees, and be elevated in search, eBay said. Buyers will be able to more easily identify sellers that consistently deliver the highest level of customer satisfaction.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...