Putting aside the entire consumer privacy debate - if that's possible - there are more 'insider baseball' dangers in display retargeting, chiefly that most brands are almost certainly bidding against themselves for inventory.
EBay announced it will launch a program to promote its top rated sellers this October. The e-commerce giant is planning the launch to coincide with the upcoming holiday shopping season. EBay sellers who deliver the highest level of customer service, as rated by buyers, will be promoted with a special "eBay Top-Rated Seller" badge, receive 20% discounts on their final value fees, and be elevated in search, eBay said. Buyers will be able to more easily identify sellers that consistently deliver the highest level of customer satisfaction.
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