June 18, 2013
A new study by Adobe shows online advertising unpopular with consumers and marketers.
June 04, 2013
It's time for marketers to break down silos and reach buyers across all platforms.
May 01, 2013
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
April 10, 2013
Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"
April 01, 2013
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
February 01, 2013
The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing?
January 22, 2013
How can online businesses provide the personalized and dynamic experience that consumers expect? By treating each site visitor like the unique individuals they are.
January 01, 2013
Marketers are getting sharper at attributing which online ad impressions lead to conversions.
October 22, 2012
The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.
October 19, 2012
A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year.
October 12, 2012
The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.
August 01, 2012
While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma.
August 01, 2012
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
July 11, 2012
Digital marketers are torn on the potential effect of "Do Not Track" legislation.
July 01, 2012
Forward-thinking marketers use Big Data to create personalized customer experiences.
July 01, 2012
A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.
July 01, 2012
Producing quality online video content is quickly becoming a top priority for marketers.
July 01, 2012
Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.
January 20, 2012
The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.
Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.
January 12, 2012
Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.
Facebook started pushing Featured Ads to consumers' News Feeds on Jan. 11, a company spokesperson said via email.
January 09, 2012
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December.
January 01, 2012
Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.
December 30, 2011
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
December 19, 2011
Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.
Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.
Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
