Online Advertising

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in Next Five Years

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That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.

Viewability: The Real Impact on Publishers and 4 Ways to Improve It

Viewability: The Real Impact on Publishers and 4 Ways to Improve It

Viewable impressions will impact publisher revenue—and publishers should start paying attention.

The Bitter Basics of Bots

The Bitter Basics of Bots

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Online ad fraudsters have the run of the 'Net. About 15% of ads served online are phony. Will the marketing industry fight back?

Does M&M's or REESE'S Win the Real Candy Crush?

Does M&M's or REESE'S Win the Real Candy Crush?

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In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

Is Digital Marketing Meeting Consumer Need?

Is Digital Marketing Meeting Consumer Need?

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A new study by Adobe shows online advertising unpopular with consumers and marketers.

Web, Social, or Mobile? All of the Above

Web, Social, or Mobile? All of the Above

It's time for marketers to break down silos and reach buyers across all platforms.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.

Ad:Tech: Google's Five Digital Advertising Trends

Ad:Tech: Google's Five Digital Advertising Trends

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Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"

Which iconic luxury automobile brand has the drive to finish first?

Which iconic luxury automobile brand has the drive to finish first?

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In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?

Which Dating Site Delivers the Love? Match.com vs. eHarmony

Which Dating Site Delivers the Love? Match.com vs. eHarmony

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The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing?

Three Steps for Providing a Personalized Online Experience

Three Steps for Providing a Personalized Online Experience

How can online businesses provide the personalized and dynamic experience that consumers expect? By treating each site visitor like the unique individuals they are.

The Click That Counts

The Click That Counts

Marketers are getting sharper at attributing which online ad impressions lead to conversions.

Convincing distracted users to stick around

Convincing distracted users to stick around

The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.

Internet giant Google loses a few inches

Internet giant Google loses a few inches

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A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year.

Attention digital agencies: Regulatory issues you need to monitor

Attention digital agencies: Regulatory issues you need to monitor

The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.

Content verification helps brands keep their currency

Content verification helps brands keep their currency

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While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma.

Do Not Track is a major point of discussion for marketers

Do Not Track is a major point of discussion for marketers

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W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.

Will "Do Not Track" destroy online advertising?

Will "Do Not Track" destroy online advertising?

Digital marketers are torn on the potential effect of "Do Not Track" legislation.

Big Data helps brands target customers in smarter ways

Big Data helps brands target customers in smarter ways

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Forward-thinking marketers use Big Data to create personalized customer experiences.

Online Batman scavenger hunt

Online Batman scavenger hunt

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A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.

Marketers measure video effectiveness

Marketers measure video effectiveness

Producing quality online video content is quickly becoming a top priority for marketers.

Online video spurs engagement

Online video spurs engagement

Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.

DAA debuts consumer education campaign for online behavioral advertising

DAA debuts consumer education campaign for online behavioral advertising

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The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.

Google revenue up 29%, marketing spend increases 62%

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Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.

Study: Lower CPCs for ads that keep consumers within Facebook

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Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.

X+1 names Peter Massey president, COO

X+1 names Peter Massey president, COO

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Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.

Facebook rolls out Featured Ads for News Feeds

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Facebook started pushing Featured Ads to consumers' News Feeds on Jan. 11, a company spokesperson said via email.

Yahoo can buy itself back into the display market

Yahoo can buy itself back into the display market

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I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.

MDC Partners acquires media firm RJ Palmer for $25 million

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MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December.

Online publishers squeeze out middlemen

Online publishers squeeze out middlemen

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Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.

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