Viewable impressions will impact publisher revenue—and publishers should start paying attention.
Online ad fraudsters have the run of the 'Net. About 15% of ads served online are phony. Will the marketing industry fight back?
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
A new study by Adobe shows online advertising unpopular with consumers and marketers.
It's time for marketers to break down silos and reach buyers across all platforms.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing?
How can online businesses provide the personalized and dynamic experience that consumers expect? By treating each site visitor like the unique individuals they are.
Marketers are getting sharper at attributing which online ad impressions lead to conversions.
The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.
A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year.
The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.
While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma.
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
Digital marketers are torn on the potential effect of "Do Not Track" legislation.
Forward-thinking marketers use Big Data to create personalized customer experiences.
A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.
Producing quality online video content is quickly becoming a top priority for marketers.
Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.
The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.
Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.
Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.
Facebook started pushing Featured Ads to consumers' News Feeds on Jan. 11, a company spokesperson said via email.
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December.
Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.