Online Ads

Adapting to the Evolution of Native Ads

Adapting to the Evolution of Native Ads

Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.

News Byte: Google May Be Giving Up on Cookies

News Byte: Google May Be Giving Up on Cookies

By

Google is rumored to be releasing a new technology that will replace third-party cookies. How will this affect online tracking?

Infographic: Digital and TV Costar as the Next Dynamic Duo

Infographic: Digital and TV Costar as the Next Dynamic Duo

By

Captivating audiences via video is no longer a solo act; multichannel is where video shines.

Man vs. machine: Real-time bidding's growing pains

Man vs. machine: Real-time bidding's growing pains

By

A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.

Will "Do Not Track" destroy online ads? Readers respond

Will "Do Not Track" destroy online ads? Readers respond

Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads?

Q&A: Kevin Harrington, chairman & founder, TVGoods, Inc.

Q&A: Kevin Harrington, chairman & founder, TVGoods, Inc.

Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading.

MediaMind to partner with Omnicom Media Group

MediaMind to partner with Omnicom Media Group

Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.

Ask.com acquires nRelate

Ask.com acquires nRelate

By

Search and Q&A website Ask.com has finalized its acquisition of nRelate, a company that suggests related stories to readers on publisher websites, says Doug Leeds, CEO of Ask.com.

Google quantifies display advertising trends

Google quantifies display advertising trends

By

Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry.

Facebook IPO goes public, company faces new challenges

Facebook IPO goes public, company faces new challenges

By

Facebook shares began trading at more than $42, raising enough to make it one of the largest tech IPOs in history.

Understanding real-time bidding for the mobile marketplace

Understanding real-time bidding for the mobile marketplace

More and more marketers are turning to mobile advertising as a means by which to reach consumers that are constantly on-the-go.

Google revamps audience measuring analytics

Google revamps audience measuring analytics

By

Google introduced the Brand Activate Initiative, designed to promote an alternative way of measuring the audience for online media by implementing metrics similar to those used in television, said Neal Mohan, Google's VP of display advertising, at Ad Age Digital Conference in New York.

Report: Online ad spend hit $84.8bn in 2011, says GroupM

By

GroupM, WPP's media investment management company, said online advertising reached $84.8 billion in 2011, confirmed John Wolfe, GroupM's communications director. The company also expects digital ad spend to reach $98.2 billion in 2012, according to its "This Year, Next year: Interaction 2012" report.

DAA debuts consumer education campaign for online behavioral advertising

DAA debuts consumer education campaign for online behavioral advertising

By

The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.

Facebook rolls out Featured Ads for News Feeds

By

Facebook started pushing Featured Ads to consumers' News Feeds on Jan. 11, a company spokesperson said via email.

Yahoo can buy itself back into the display market

Yahoo can buy itself back into the display market

By

I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.

Online ads expected to thrive in 2012

Online ads expected to thrive in 2012

Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?

Marketers see CRM as the holiday gift that will keep on giving

Marketers see CRM as the holiday gift that will keep on giving

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.

The Evolution of Online Behavioral Advertising Self-Regulation

The Evolution of Online Behavioral Advertising Self-Regulation

Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.

Digiday 2011: Integrate digital media, brand advertising

By

​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.

Google, Visit Florida partner on digital travel marketing co-op

By

Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

AOL promotes Norton to head of sales

AOL promotes Norton to head of sales

By

AOL promoted Jim Norton to head of AOL sales on Dec. 9. Norton previously served as SVP of AOL Advertising's advanced sales team.

24/7 Real Media boosts video ad offerings with Panache acquisition

24/7 Real Media boosts video ad offerings with Panache acquisition

By

WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition.

Twitter offering limited access to self-service ad platform

By

Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30.

Yahoo to limit DSP access to inventory

By

Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

Q&A: Don Kennedy, SVP of network sales, AOL Advertising

By

Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges.

Online advertisers as content aggregators

By

To absolve advertisers of underperforming click-through rates, Reuters writer Felix Salmon writes that online ads should function as bite-sized content aggregators.

How hypertargeted should a Facebook ad be?

Major brands are increasingly using more precise profile targeting - or "hypertargeting" - through Facebook as a cornerstone of their digital marketing and advertising campaigns, but should they be doing so?

Yahoo to acquire Interclick for $270 million

By

Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.

Glock uses silver anniversary as launch point 
for integrated marketing campaign

Glock uses silver anniversary as launch point 
for integrated marketing campaign

By

Pistol manufacturer Glock launched 
a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on 
the site TeamGlock.com, offers consumers the chance 
to win a trip to the brand's birthplace and global headquarters in Austria.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.