Online Ads Reach 172 Billion Impressions

Share this article:
Online advertising reached more than 172 billion impressions during the fourth quarter of 2000, while top Web media companies stocked 28 percent of their sites with self-promotional ads, according to a report released yesterday by Jupiter Media Metrix.


The data, provided by AdRelevance, a Jupiter Media Metrix company, showed that entertainment and society Web sites ran the highest percentage of self-promotional ads -- 30 percent -- among those that relied on advertising support.


The report also found that consumers will face an average of 950 marketing messages per usage day by 2005. However, the cluttering of messages could affect the performance of ads and will hurt Web publishers as pay-per-performance pricing increases.


Twenty-two percent of ads on news and information Web sites during the fourth quarter were house ads, compared with 19 percent on portals and search engines.


House advertising levels have been rising all year, hovering around 15 percent early in the year and rising to 28 percent by the end of the year. The increase can be partially attributed to a growing Web audience.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.