Direct Line Blog

Online ad spending in U.K. up 4.2% in 2009: IAB

Share this article:

The Internet Advertising Bureau came out with its online advertising spending numbers for 2009 in the U.K. today, which registered a 4.2% year-over-year growth for the year. The U.S. numbers come out next week, and this could be a forecast for here in the U.S.

This isn't a surprise, because even though the economy caused budgets to go down, many marketers shifted their money online from more traditional channels because it's cheaper and measurable, and consumers are spending more time online.

The report found that overall display ad spend dropped 4.4% during the course of the year. However, interestingly video ads saw a huge growth, with advertisers spending 140% more on the channel in 2009 than they did in 2008. I'm guessing that we might not be quite there yet in the U.S., but perhaps this year we will be, as more marketers are developing rich media video ads online. As many of these videos will be served within banner ads, this may bleed over into display spend.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.