Online Ad Spending Experiences First Decrease in 2000

Share this article:
Online advertising spending declined from July to August, the first month-to-month decline this year, according to a report released yesterday by Adzone Interactive.


Spending declined from $1.53 billion in July to $1.41 billion in August, a 7.6 percent drop.


The biggest spender for the month was AOL.com at more than $28 million, followed by Nextcard.com, Amazon.com, BarnesandNoble.com, Fidelity.com, Datek.com, ESPN.GO.com, Sears.com, Computershopper.zdnet.com and PlanetRX.com. AOL also claimed the top spot for ad revenue in August at roughly $78 million.


The report tracked more than 1,300 domestic Web sites.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions