Online Ad Spending Experiences First Decrease in 2000

Share this article:
Online advertising spending declined from July to August, the first month-to-month decline this year, according to a report released yesterday by Adzone Interactive.


Spending declined from $1.53 billion in July to $1.41 billion in August, a 7.6 percent drop.


The biggest spender for the month was AOL.com at more than $28 million, followed by Nextcard.com, Amazon.com, BarnesandNoble.com, Fidelity.com, Datek.com, ESPN.GO.com, Sears.com, Computershopper.zdnet.com and PlanetRX.com. AOL also claimed the top spot for ad revenue in August at roughly $78 million.


The report tracked more than 1,300 domestic Web sites.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.