Online Ad Spending Experiences First Decrease in 2000

Share this article:
Online advertising spending declined from July to August, the first month-to-month decline this year, according to a report released yesterday by Adzone Interactive.


Spending declined from $1.53 billion in July to $1.41 billion in August, a 7.6 percent drop.


The biggest spender for the month was AOL.com at more than $28 million, followed by Nextcard.com, Amazon.com, BarnesandNoble.com, Fidelity.com, Datek.com, ESPN.GO.com, Sears.com, Computershopper.zdnet.com and PlanetRX.com. AOL also claimed the top spot for ad revenue in August at roughly $78 million.


The report tracked more than 1,300 domestic Web sites.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.