Online ad spend to double by 2012: JupiterResearch

Share this article:

JupiterResearch forecasts U.S. online-advertising spending will nearly double by the year 2012, with search and display advertising accounting for much of the expenditures.

In "U.S. Online Advertising Forecast: 2007-2012," Jupiter projects total online-advertising spending will increase from $19.9 billion this year to $35.4 billion in 2012.

Major drivers fueling this spending include growth in display inventory, increased paid-click volume and better targeting technology.

JupiterResearch found static-image and text advertising will be the two most popular display formats in 2007, comprising over two-thirds of online-display revenue. Text and static ads have grown this year because of the large increase in remnant impressions available across social-networking sites.

However, new publishers will continue to improve the advertising mix, shifting towards rich-media and video formats over the next few years.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.