Online Ad Revenue Down 8 Percent in 2001

Share this article:
NEW YORK -- Online advertising continues to bear its share of the slumping advertising market, according to new figures from the Interactive Advertising Bureau.


The first nine months of 2001 saw an 8.4 percent drop in revenue, according to the IAB's Interactive Ad Revenue Report, which was conducted by PricewaterhouseCoopers. Ad revenue for the first nine months of 2001 was $5.55 billion, compared with $6.06 billion for the first three quarters of 2000. The figures were released yesterday at @d:tech New York.


Though online advertising is mired in the same recession that has cut across all advertising media, the IAB took stock in a "modest" 4.1 percent decline in revenue from the second to third quarter of 2001. The decline from $1.868 billion in second-quarter revenue to $1.792 billion in the third quarter shows online advertising is holding up under the pressure, the IAB said.


"While the online revenue reported has shown little change from the previous two quarters, the fact that our industry is holding steady should be looked at as a positive sign," said Greg Stuart, IAB president/CEO. "The $1.792 billion in revenue for the quarter indicates that the Internet is holding its own against what we have been hearing about in other advertising sectors, indicating that, contrary to popular belief, advertisers are not deserting the medium and, in fact, are committed to the Internet long term."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.