Online Ad Agency Hook Media Files for Bankruptcy Protection

Share this article:
Hook Media Inc., a 3-year-old online ad agency and data analysis firm based in Boston, has filed for bankruptcy protection and plans to sell most of its assets to traditional advertising agency Havas Advertising.


Don Epperson, Hook Media's president, told The New York Times that the company filed for Chapter 11 bankruptcy because one of its largest clients was "having financial difficulties." He did not name the client.


The company at its peak employed more than 100 people at offices in Boston, Atlanta and New York. Hook Media closed its Atlanta office in February, putting 10 people out of work. It also cut staff at its New York and Boston offices at that time, reducing its headcount to about 50 people.


Also in February, Hook Media started Artemis, a $10 million data management and reporting system that collected campaign data such as anonymous impressions, clicks and activity from ad servers. The company applied for a patent on Artemis.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.