Direct marketers that ignore the digital market and consumers' winding paths to purchase are leaving sales on the table for their competition.
How do you determine the best way to engage with each customer—especially when you have thousands or even millions of customers?
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.
Vertis' CEO Allen on what print marketers need to know about digital and database marketing
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.