One-To-One

Adjusting to the Link Economy

Adjusting to the Link Economy

Direct marketers that ignore the digital market and consumers' winding paths to purchase are leaving sales on the table for their competition.

Machine Learning and What It's Doing for Mobile Marketing

Machine Learning and What It's Doing for Mobile Marketing

How do you determine the best way to engage with each customer—especially when you have thousands or even millions of customers?

Building Direct Connections

Building Direct Connections

Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.

Blending traditional with social media: A holistic approach

Blending traditional with social media: A holistic approach

On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.

Data driving digital transition

Data driving digital transition

Vertis' CEO Allen on what print marketers need to know about digital and database marketing

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...