One-To-One

Adjusting to the Link Economy

Adjusting to the Link Economy

Direct marketers that ignore the digital market and consumers' winding paths to purchase are leaving sales on the table for their competition.

Machine Learning and What It's Doing for Mobile Marketing

Machine Learning and What It's Doing for Mobile Marketing

How do you determine the best way to engage with each customer—especially when you have thousands or even millions of customers?

Building Direct Connections

Building Direct Connections

Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.

Blending traditional with social media: A holistic approach

Blending traditional with social media: A holistic approach

On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.

Data driving digital transition

Data driving digital transition

Vertis' CEO Allen on what print marketers need to know about digital and database marketing

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.