One-To-One

Adjusting to the Link Economy

Adjusting to the Link Economy

Direct marketers that ignore the digital market and consumers' winding paths to purchase are leaving sales on the table for their competition.

Machine Learning and What It's Doing for Mobile Marketing

Machine Learning and What It's Doing for Mobile Marketing

How do you determine the best way to engage with each customer—especially when you have thousands or even millions of customers?

Building Direct Connections

Building Direct Connections

Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.

Blending traditional with social media: A holistic approach

Blending traditional with social media: A holistic approach

On a quest for the social sweet spot—the perfect mix between time-tested one-to-many media and new, engagement-driving one-to-one social strategies.

Data driving digital transition

Data driving digital transition

Vertis' CEO Allen on what print marketers need to know about digital and database marketing

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.