OneSource, Sales Performance International Join Forces

Share this article:
OneSource Information Services, a Donnelley Group company of infoUSA, and Sales Performance International partnered to give sales executives better data to manage their territories.


Through the partnership announced yesterday, SPI integrated OneSource's Business Browser with its Solution Selling methodology.


This lets sales professionals identify companies (by location, lines of business and size); learn about prospect accounts, their industries and key decision makers; analyze financial statistics about multiple companies; and track news about companies and their executives, as well as their competitors.


SPI clients include Microsoft, Hewlett-Packard, IBM, Pitney Bowes and StorageTek. SPI is based in Charlotte, NC. OneSource, Concord, MA, combines content from 2,500 information sources. Its customers include Bank One, Chubb, Citigroup, Deloitte & Touche, Sun Microsystems and SAS Institute.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.