OneSource, Executive Conversation form partnership

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InfoUSA Inc.'s global business solutions division, OneSource Information Services Inc., has formed a strategic partnership with Executive Conversation Inc., a global sales consulting firm that enhances the performance of clients' field organizations by helping them sell more effectively at the executive level.

Omaha, NE-based infoUSA is a leading provider of business and consumer databases for sales leads, mailing lists, database marketing services, data processing services and sales and marketing solutions. Its OneSource division provides in-depth company profiles that enable customers to save time researching corporate families, industries, key executives and financial information with access to more than 18 million global companies and 20 million executive profiles. Seattle-based Executive Conversation Inc., works with enterprise and mid-sized organizations in the Americas, Europe and Asia to build revenue driven organizations. Using its Fluency Framework -- a structured progression of learning experiences designed to develop individual proficiency in executive focused selling -- Executive Conversation tailors sustainable solutions for every customer touch point where fluency in selling business value contributes to revenue growth.

Through the partnership, Executive Conversation has integrated OneSource's Business Browser into its executive Focused Selling methodology, thereby enabling sales professionals to gain greater visibility and business insight into their accounts.

The combination of Business Browser and Executive Conversation's Fluency Framework equips sales professionals with the information and business acumen needed to better align their solutions with their customers' business drivers, infoUSA said. Sales executives use Business Browser to gain key insights into their customer's business, providing them the credibility and confidence they need to engage more effectively at executive levels within their accounts.

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