OneRiot launches own version of Twitter search

Share this article:

Real time search engine OneRiot has launched a new Twitter search engine. Different from search.twitter.com, which shows real-time user Tweets including a search query, twitter.oneriot.com's results will include the actual Web content that users on Twitter are talking about and linking to.

“Everyone is sharing more information online and consuming at a much faster pace,” said Tobias Peggs, GM of OneRiot, “so the way other search engines index the Web and page ranks just can't keep up to speed anymore.”

The way OneRiot plans to monetize the site is similar to Google: through contextual search ads, which Peggs predicts will go live in three to four months.

“We believe we'll see a higher yield from ads than Google does and deliver more quality traffic to advertisers because we're serving real-time search results,” Peggs said. As an example, he cited conducting a Google search for Britney Spears. “I may see an ad for a ringtone,” he said, “Whereas on OneRiot, if Britney was seen in a Dolce & Gabbana dress recently, an ad could be served for D&G.”

In natural search results, users will see links to recent news sites, blog posts or videos on their query. Next to the result will be a link to the profile of the first person who Tweeted that news and how many subsequent Tweets there have been. Results also are updated in real time.

A Twitter search offering will soon be added to OneRiot's primary search service at www.OneRiot.com.

OneRiot has no direct partnership with Twitter, but they do share a venture capital investor in Spark Capital.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.