Direct Line Blog

One (very bad) way to get a targeted list

Big news broke today that a Countrywide Bank employee had been selling off customer records at about 2.5 cents a pop.

The good (or not as bad) news is that the information -- which included Social Security numbers -- wasn't being sold to identity thieves, according to preliminary reports. Instead, the accused employee had been selling Countrywide's clients to other mortgage brokers -- and raking in as much as $70,000 in profit.

This just seems out of control on so many levels. Sure, it's difficult for financial services providers to nab good clients, butm, really, who would knowingly buy stolen names? Especially when these names, far from being easy pickings, already belong to a competitor?

I'll be following up with the bank about its security/customer-soothing efforts tomorrow, so stay tuned. And of course, if any of the illicit buyers is outed, we'll follow up on that too.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:


Company of the week


R2C Group

R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

Find out more here »

More in Direct Line Blog

Context Makes Sense

Context Makes Sense

"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?

So Many Sides of You

So Many Sides of You

Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.

Marketing Needs More Studio Screentime

Marketing Needs More Studio Screentime

A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.