One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

Share this article:

Behavioral loyalty or emotional loyalty—which one really propels your business forward and which one is just a "nice to have?"

To get to the bottom of it, Direct Marketing News hosted a Town Square discussion on the issue at DMA2013 in Chicago led by DMN Editor-in-Chief Ginger Conlon.

So, where should marketers be focusing their efforts? The experts weigh in:

  • Dennis Armbruster, VP, Consulting, LoyaltyOne
  • Eileen Kelly, VP, Strategy & Enablemen, RAPP
  • Rami El-Zeini, Vice President, Business Development, AIMIA

For more on the subject, check out our One Tough Question column:




Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Loyalty

They Don't Want No Stinkin' Badges; Loyalty Users Want Discounts

They Don't Want No Stinkin' Badges; Loyalty Users ...

Consumers aren't playing games here. They know what they want out of loyalty programs, and what they want is cash.

Loyalty Customers Want Non-Transactional Rewards

Loyalty Customers Want Non-Transactional Rewards

Reward customers for more than spending and 84% of them will spend more, according to a study.

Walmart to Roll Loyalty Program Nationwide

Walmart to Roll Loyalty Program Nationwide

Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.