Direct Line Blog

One more reason to love the iPhone

Share this article:

Wired has a great story today about an American in Haiti who saved himself after being crushed by the earthquake with the help of his iPhone.

He used a first aid app to build himself a tourniquet and heeding warnings of passing out while in shock, he set the alarm to go off every 20 minutes to stay awake. He managed to survive for 65 hours until he was rescued by a French rescue team.

I wish I knew who made the app, I can't think of a better example of designing apps as a utility, a trend that I hear so much about from mobile companies today.


Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.