Direct Line Blog

One (measurable) social media success story

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Thanks for sending in your social media success tales! Here's one I liked: Justin Timberlake is coming out with a new reality show called "The Phone," in which four strangers receive a phone call and then they are paired off to create teams that go head-to-head to survive a dangerous game with a $50,000 prize attached.

Social media agency Fanscape came up with a seemingly silly but ultimately very effective game on Twitter to promote "The Phone," using the concept of the old childhood game "Telephone." For the game, Fanscape tweets MTV's audience weekly with abstract messages, asking them to change one word and retweet the messages to create funnier and funnier ones. Since the launch, the Twitter account has grown by more than 27% and has reached over 200,000 people.

Pretty fun to come up with that kind of thing during the workday, huh? And measurable for MTV to boot.
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