On the Hudson with William Grant & Sons

Some William Grant & Sons executives took a small group of journalists aboard the Avanti Yacht yesterday for a trip around New York on the Hudson River.

The event promoted the company's “One day you will” campaign for Glenfiddich Single Malt Scotch Whiskey.

We viewed some of the television creative, getting a sense of how the company touches on your emotions, using backdrops such as gorgeous mountains, city views and ocean scenes.

David Bitran, senior brand manager at Glenfiddich, and Brian Kinsman, master blender, were also on board. Kinsman joined the company as a chemist and had a 10-year apprenticeship to before becoming Malt Master.

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...