Direct Line Blog

On the Hudson with William Grant & Sons

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Some William Grant & Sons executives took a small group of journalists aboard the Avanti Yacht yesterday for a trip around New York on the Hudson River.

The event promoted the company's “One day you will” campaign for Glenfiddich Single Malt Scotch Whiskey.

We viewed some of the television creative, getting a sense of how the company touches on your emotions, using backdrops such as gorgeous mountains, city views and ocean scenes.

David Bitran, senior brand manager at Glenfiddich, and Brian Kinsman, master blender, were also on board. Kinsman joined the company as a chemist and had a 10-year apprenticeship to before becoming Malt Master.

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