Direct Line Blog

On the Hudson with William Grant & Sons

Share this article:

Some William Grant & Sons executives took a small group of journalists aboard the Avanti Yacht yesterday for a trip around New York on the Hudson River.

The event promoted the company's “One day you will” campaign for Glenfiddich Single Malt Scotch Whiskey.

We viewed some of the television creative, getting a sense of how the company touches on your emotions, using backdrops such as gorgeous mountains, city views and ocean scenes.

David Bitran, senior brand manager at Glenfiddich, and Brian Kinsman, master blender, were also on board. Kinsman joined the company as a chemist and had a 10-year apprenticeship to before becoming Malt Master.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

When CRM Morphed Into CMR

When CRM Morphed Into CMR

A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

Will the ASICS World Series of Beach Volleyball ...

The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.

Get Integrated Analytics—or Get Lost (as in Lost Customers)

Get Integrated Analytics—or Get Lost (as in Lost ...

Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.