Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

On the Beat - Multichannel Articles

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

May 01, 2012

At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.
 

Retailers test location-based services

Ryan Joe March 01, 2012

The advent of smart, constantly-connected handheld devices means customers are more mobile than ever before.
 

Nick Swinmurn, founder of Zappos.com and Rnkd

January 01, 2012

Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.
 

Motorcycle retailer delivers e-commerce navigation tool

January 01, 2012

Chaparral Motorsports, a San Bernardino, Calif.-based retailer of motorcycle parts, helmets, gear and tires, wanted to drive transactions from its Facebook fan page. In addition to an e-commerce site and a brick-and-mortar showroom, the company decided it made sense to provide consumers with a Facebook shopping option that was both social and informative.
 

B-to-b brands reshape online checkout

January 01, 2012

Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience.
 

Q&A: Bill Bass, president, Charming Direct division, Charming Shoppes

December 01, 2011

Bill Bass, president of the Charming 
Direct division of Charming Shoppes, discusses the retailer's digital tactics
 

Sunglass Warehouse filters holiday list with new ESP

December 01, 2011

Sunglass Warehouse, a division of One Click Internet Ventures, is a Greenwood, Ind.-based retailer of more than 1,000 eyewear products. The online merchant had to devise an email strategy for the 2010 holiday season to more effectively reach and convert shoppers. It previously worked with email marketing and list services company MailChimp, but decided early in 2010 that a new partner was needed.
 

Marketers ramp up real-time strategies

December 01, 2011

Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment and undoubtedly he will say you've got to target the right consumers with the right message at the right time. Increasingly, however, marketers are going beyond the notion of "the right time" by attempting to target consumers in real time with personalized and segmented interactions.
 

Web retailers get jumpstart on holidays

November 01, 2011

The start of November presents great opportunity for online retailers. With Black Friday and Cyber Monday still several weeks away, e-commerce companies can leverage holiday enthusiasm during that time to drive early sales and garner interest among consumers preparing for door-buster and Web-buster deals.
 

Golfsmith lowers costs with predictive response model

November 01, 2011

Golfsmith International, an Austin, Texas-based specialty retailer of golf equipment, sought to improve direct mail response rates, data merging costs and campaign response times. With 75 retail stores, an e-commerce site and a direct mail catalog, the company needed to track data across channels to better understand customer behavior and build more targeted, effective campaigns.
 
« Previous
Next »