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On the Beat - Email Articles

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

Dianna Dilworth May 01, 2012

Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.

Marketers combat declining engagement

Alex Palmer March 01, 2012

In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.

Restaurants drive consumers to dine out with calculated email coupons

Dianna Dilworth January 01, 2012

When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

Dianna Dilworth January 01, 2012

Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.

Active Ride Shop bolsters email acquisition database

Dianna Dilworth January 01, 2012

Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

New Hotmail inbox tools make it easier for users to hide marketing newsletters

Dianna Dilworth December 01, 2011

Windows Live Hotmail has released five new tools to make email inboxes more user-friendly by weeding out "graymail" messages, or these unwanted, legitimate marketing messages.

Roadify augments mobile app with email newsletter

Tim Peterson December 01, 2011

Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.

Metrics must show impact of marketing on revenue

Paul Albright, chief revenue officer, Marketo December 01, 2011

The way businesses and consumers buy things today has been forever transformed by the abundance of information available on websites and social networks. This is fueling a significant change in the way marketing teams work with sales to drive revenue.

Brands integrate Web analytics to create messages that resonate with consumers

Dianna Dilworth November 01, 2011

For years, "relevancy" has been a buzzword of email marketing. Brands are more aggressively and effectively using analytics to make sure their messages resonate with consumers, though with that opportunity comes challenges.

MLS team prompts on-site email sign-ups with iPads

Tim Peterson November 01, 2011

Major league soccer team the Los Angeles Galaxy understood when best to court consumers to opt in to their email marketing program: at games when those consumers are decked out in Galaxy gear. But as  agile as the team's stars may be, its on-site acquisition strategy wasn't at all.

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