Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

On the Beat - Direct Classic Articles

New technology and digital experience make temporary retail stores really pop

Mercedes Cardona May 01, 2012

Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.
 

Gift cards acquire new purpose for retailers as direct marketing vehicle

Mercedes Cardona March 01, 2012

Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.
 

Political marketers gear up for the 2012 season with interactive direct mail tools

January 01, 2012

The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
 

Glean customer data pool for marketing intelligence

Joe Cordo, CMO, Extraprise January 01, 2012

With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data.
 

Q&A: Diane Berry, SVP, Coveo

January 01, 2012

Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.
 

Tracking DRTV orders leads to smarter media placement

Irv Brechner, EVP and partner, Acquirgy December 01, 2011

With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around the critical roles of websites and search in DRTV campaigns.
 

Hampton's PajamaJeans go viral with DRTV campaign

Mercedes Cardona December 01, 2011

Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its 
PajamaJeans. Apparel is tricky to sell on direct channels, since the shopper can't feel the fabric or the fit of the garment.
 

Brands step up free shipping game for holiday season e-commerce

Mercedes Cardona December 01, 2011

This holiday shopping season could finally make free shipping the norm among multichannel retailers — and free returns could be next.
 

RMU boosts enrollment with personalized mail campaign

Mercedes Cardona November 01, 2011

Rider Dickerson used the variable printing capacities and incorporated marketing software by MindFireInc. to execute a campaign that included personalized letters and postcards to 385,000 prospects, followed up with targeted emails.
 

Utilize digital channels for 
direct mail that resonates

Karen Menachof, chief client officer, Catalyst November 01, 2011

Direct mail is more interesting than ever and our ability to leverage it effectively to acquire, retain and grow customer relationships gets stronger all the time. It is more expensive than its electronic brethren.
 
« Previous
Next »