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On the Beat - Digital Articles

Facebook marketing tweaks make impact

May 01, 2012

While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.
 

Facebook's IPO could impact marketing

Vicki Powers March 01, 2012

Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.
 

Online publishers squeeze out middlemen

January 01, 2012

Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.
 

Choosing the right mobile ad network for your brand

Jon Schepke, president, SIM Partners January 01, 2012

Mobile advertising is a fragmented market, with sketchy data on ad network market share and revenue.
 

Q&A: Ryon Harms, director of social media, Farmers Insurance

January 01, 2012

Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on Facebook.
 

Email retargeting: no-brainer for brands

December 01, 2011

Contextual targeting. Behavioral targeting. Search retargeting. Targeting specific consumer sectors has become table stakes in combating banner blindness.
 

Digital marketers' next stop: 
the mobile home screen

Russell Glass, CEO, Bizo December 01, 2011

There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot.
 

Q&A: John Noe, CEO, Rokkan

December 01, 2011

John Noe, Rokkan's CEO, discusses the relationship between brands' websites and Facebook pages.
 

Marketers augment reality and campaigns

November 01, 2011

Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.
 

Use your website to close the deal with consumers

November 01, 2011

Perhaps the biggest mistake direct marketers make is creating great campaigns that drive traffic to terrible websites. A brand may overspend on customer acquisition when really it is facing a conversion issue.
 
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