Omniture to acquire Visual Sciences in $394 million deal

Web analytics companyáOmniture has entered into an agreement to acquire Visual Sciences in a stock and cash transaction of $394 million.

The combination of Omniture and Visual Sciences is aimed at creating more services in the online business optimization market.

Under the terms of the agreement, Visual Sciences shareholders will receive $2.39 in cash per share and a fixed exchange ratio of 0.49 shares of Omniture stock for each Visual Sciences share, on a fully diluted basis.

Based on Omniture's closing price on Wednesday, October 24, 2007, this yields a total consideration of $18.04 per share.

Upon the close of the transaction, Visual Sciences stockholders will own approximately 13.7 percent of the combined company on a pro forma basis.