Direct Line Blog

Omniture offers Twitter data

Share this article:
Social media has been a hot topic for brands that want to connect with their consumers in a social way, but it is still kind of a gray area as to how effective it is as a platform for marketing. It is certainly a social space that consumers are spending time, so having a brand presence there can be good from an awareness perspective. Still most marketers are still grappling with how to be there and get a message across without being too in the way.

Omniture is trying to answer this question with a new offering that lets online marketers measure brand activity on Twitter. This seems like it will give marketers more insight into customer engagement with their brand on the microblogging site, which can, in turn be a great way to test at creative.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.