Omniture offers Twitter data

Share this article:
Social media has been a hot topic for brands that want to connect with their consumers in a social way, but it is still kind of a gray area as to how effective it is as a platform for marketing. It is certainly a social space that consumers are spending time, so having a brand presence there can be good from an awareness perspective. Still most marketers are still grappling with how to be there and get a message across without being too in the way.

Omniture is trying to answer this question with a new offering that lets online marketers measure brand activity on Twitter. This seems like it will give marketers more insight into customer engagement with their brand on the microblogging site, which can, in turn be a great way to test at creative.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.