Omniture founder steps down at Adobe

Share this article:

Josh James, founder of analytics company Omniture, will resign as SVP of the Omniture Business Unit at Adobe Systems at the end of this month. Adobe bought Ominture last fall.

He will be succeeded by Brad Rencher, previously VP of business operations. Rencher will serve as VP and GM of the Omniture Business Unit, reporting to Adobe president Shantanu Narayen.

James' resignation comes as Adobe is restructuring various divisions. The newly formed creative and interactive solutions business unit is comprised of Adobe's rich media and Flash software. It is led by SVP and GM David Wadhwani, previously the VP and GM of the company's Platform Business Unit for two years. The unit will serve designers, developers and media publishers, the company said in a statement.

Another new business unit, Digital Media Solutions, will be led by SVP John Loiacono, who previously led Adobe's Creative Solutions group. Comprised of Adobe's digital imaging software brands, the unit seeks to better serve creative and video professionals.

The Omniture division's suite of products will also begin to use Adobe's Scene7 rich media technology.

Adobe acquired Omniture last October for $1.8 billion in part to help clients better track their online campaigns. 

An Adobe representative declined further comment on James' resignation. 

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?