Omniture debuts CMO.com

Share this article:
Omniture announced it has launched CMO.com, a resource for CMOs that will contain news, techniques and tips about marketing, as well as analyst reports.

“We realize that CMOs struggle to stay up-to-date on the latest in digital marketing insights and technology and we want to help them stay aware,” said Austin Bankhead, CMO programs director at Omniture.

CMO.com also has links to two professional networking groups: The CMO Club and the Marketing Executives Group (MENG). The launch of CMO.com follows other efforts by Omniture aimed at reaching CMOs. Two weeks ago, Omniture introduced the CMO dashboard, which takes data from the Omniture online marketing suite and presents it to CMOs in an accessible format.

“The core of our marketing strategy goes above product demos and focuses on getting CMOs to learn,” said Gail Ennis, SVP of marketing at Omniture. “Our marketing really has to be educating them on the best practices on the industry and keeping them aware of what is happening first, before we can show them products.”

The site will be updated daily.



Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.