Omniture Closes on $40 Million in Venture Funding

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Web analytics firm Omniture announced the closure yesterday of a $40 million round of venture capital funding to further its customer training efforts, invest in technology development and expand marketing and distribution initiatives.


Bank of America Venture Partners was the lead investor. Other funding came from previous investor Hummer Winblad Venture Partners as well as Attractor Investment management, which was an early investor in Salesforce.com.


This is one of the larger investment rounds in recent times for an online-focused company. It is Omniture's third round of funding, taking the total investment so far to $65 million.


Rory O'Driscoll, a managing director at Bank of America Venture Partners, now joins the board of Omniture, Orem, UT.


Omniture develops and markets the SiteCatalyst Suite, an online marketing services platform for real-time reporting and tracking of consumers over the Internet. SiteCatalyst 12 was the latest iteration announced.


Clients include Wal-Mart Stores Inc., Microsoft Corp., Oracle Corp., AOL, eBay, Gannett Co., Sears, Roebuck & Co., Apple Computer Corp., Hewlett-Packard Co. and General Motors Corp. Ford Motor Co. was the latest customer to hop onboard this month.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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