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Omnicom

Porsche Cars North America to tag boarding passes with 2-D barcodes

Tim Peterson September 27, 2011

Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models.

Omnicom's marketing services revenue up 5% in Q2

Tim Peterson July 19, 2011

Omnicom Group's second-quarter marketing services revenue grew 5% organically, compared with the prior year, to $1.9 billion, the company said July 19. The holding company's overall revenue reached $3.5 billion for the quarter, up 15% compared with the prior year.

Omnicom specialty marketing, CRM grow in Q1

Juan Martinez April 19, 2011

Omnicom Group's first-quarter 2011 specialty marketing services revenue increased 6.6% to $288.5 million, compared with the same quarter of last year. Overall company revenue increased 7.9%, compared with Q1 2010, to $3.15 billion.

Omnicom Q4 specialty marketing revenue up 17%; CRM increases 6%

Juan Martinez February 15, 2011

Omnicom Group's fourth-quarter specialty marketing services revenue increased 17.2% year-over-year to $331.3 million. For full-year 2010, the holding company generated $1.2 billion in revenue from specialty marketing, a 9.2% increase compared with the year before. The company's revenue from CRM grew 6.5% in 2010 to $4.5 billion, compared with the previous year. Omnicom's Q4 2010 CRM revenue grew 6.2%, compared with the fourth quarter of 2009, to $1.3 billion.

Diversified Agency Services acquires Communispace

Juan Martinez February 08, 2011

Diversified Agency Services (DAS), a division of holding company Omnicom Group, acquired consumer insight research company Communispace on February 7. Communispace will continue to operate independently, and Diane Hessan will continue to serve as the company's president and CEO.