Omnicom Group's full-year revenue for 2011 was up 10.6% to $13.87 billion when compared with the prior year, and fourth-quarter revenue increased 7.4% to $3.85 billion, the company said in a Feb. 14 earnings statement.
Porsche Cars North America will launch a campaign in October that affixes 2-D barcodes to printed boarding passes. The campaign will promote the 2012 Porsche 911 and 2012 Porsche Panamera models.
Omnicom Group's second-quarter marketing services revenue grew 5% organically, compared with the prior year, to $1.9 billion, the company said July 19. The holding company's overall revenue reached $3.5 billion for the quarter, up 15% compared with the prior year.
Omnicom Group's first-quarter 2011 specialty marketing services revenue increased 6.6% to $288.5 million, compared with the same quarter of last year. Overall company revenue increased 7.9%, compared with Q1 2010, to $3.15 billion.
Omnicom Group's fourth-quarter specialty marketing services revenue increased 17.2% year-over-year to $331.3 million. For full-year 2010, the holding company generated $1.2 billion in revenue from specialty marketing, a 9.2% increase compared with the year before. The company's revenue from CRM grew 6.5% in 2010 to $4.5 billion, compared with the previous year. Omnicom's Q4 2010 CRM revenue grew 6.2%, compared with the fourth quarter of 2009, to $1.3 billion.
Diversified Agency Services (DAS), a division of holding company Omnicom Group, acquired consumer insight research company Communispace on February 7. Communispace will continue to operate independently, and Diane Hessan will continue to serve as the company's president and CEO.
Holding company Omnicom Group reported a 4.2% year-over-year increase in net income for the second quarter of 2010.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.