Mickey Alam Khan
July 26, 2000
Omnicom Opens Internet Brand-Building Division
Omnicom Group's direct marketing shop Direct Partners has opened ePartners, a division intended to develop marketing relationships for marketers building their brands on the Internet. The new division will open offices in New York and California. Robert Cunningham, previously senior partner at OgilvyOne Worldwide, has been named president. Direct Partners, Marina del Rey, CA, boasts clients such as E*Trade, TiVo and EarthLink.